Affiliate marketing statistics
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Affiliate marketing statistics given below are divided into five different categories. These will help you to make the right decisions to maximize profits. Read all the stats and thoroughly analyze them.

Affiliate Marketing Growth

  1. In 2020, affiliate marketing spending in the US is $8.2 billion, which is 200% more than in 2012. The industry is growing rapidly.
  2. The affiliate marketing industry is worth $14 billion.
  3. Search interest for “affiliate marketing” reaches 85 out of 100 in 2021 from 45 in 2016. That’s 90% growth in 5 years.
  4. The affiliate marketing industry is growing by 25% each year globally, and 10% in the USA.
  5. From 2012 to 2017, affiliate marketers increased by 49% and affiliate programs by 40%.
  6. The compound annual growth rate for affiliate marketing spending is 27%.
  7. In the last 5 years, affiliate marketing revenue increased by 52%. This is huge revenue growth.
  8. Affiliate marketing is responsible for 20% of the total revenue of online businesses.
  9. The affiliate marketing industry is worth $6.19 Billion in the US, $2.34 Billion in the UK, and $1.79 Billion in Germany.

Note: If you are new to this industry checkout out free affiliate marketing pdf to brush-up your skills.

In just 8 years, people start buying three times more from affiliate links. This data is pretty impressive for any business to launch an affiliate program.

The billion-dollar industry is worth pursuing. We can determine how valuable this marketing method is by looking at the stats.

The data from Google Trends shows how interested people are in it. People are keen to learn more about affiliate marketing.

It is growing even faster in countries other than the USA. The need for brands to globalize their affiliate programs seems compulsory. For digital products or services, it’s even easy to globalize.

Both merchants and publishers of affiliate products are increasing. The growth in the number of marketers seems to be ahead of merchants.

20% of revenue from a single strategy is great. This might be the reason why every online business nowadays seems to have an affiliate program.

USA has the top market share in affiliate marketing followed by UK and Germany.

Affiliate Marketing Sales Statistics

  1. 74% of US online shoppers visit two or three non-eCommerce websites before purchasing a product, and 16% visit more than four websites.
  2. 15% of online businesses’ revenue is generated through affiliate marketing.
  3. Affiliate and email marketing both are equally responsible for 16% of online orders.
  4. Affiliate marketing generates more orders than social marketing and display ads.
  5. Blogging generates three times more conversion than ads in three times less investment.
  6. The total revenue generated from affiliate marketing in 2020 was $7.2 billion.
  7. The USA has 39% of affiliate marketing share, which is the highest in the world. UK and Germany are at first and second position with 15% and 11% market share, respectively.
  8. In 2017, affiliate links were clicked 5 billion times and generated over 170 million sales.
  9. On average, the affiliate marketing conversion rate is around 1%.
  10. 83% of affiliate marketing sales are influenced by discount coupons.
  11. Affiliate marketing is responsible for 16% of all online purchases in the USA and Canada.
  12. What is responsible for affiliate sales?
    (i) Loyalty & Cash-back
    (ii) 43% Voucher codes – 30%
    (iii) Search Ads – 1%
    (iv)Display Ads – 1%
    (v) Email – 1%
  13. What drives affiliate sales for Travel sites?
    (i) Comparisons – 20%
    (ii) Discount Coupons – 21%
    (iii) Cashbacks – 24%
  14. As of 2020, affiliate links were clicked 8 billion times and 275 million sales in the world.
  15. Retailers are responsible for around 25% of affiliate sales.

Users are not limited to a single site for a purchase decision. The majority of them check at least two websites before buying anything. So it’s important to gain user’s trust for higher conversion.

Affiliate marketing is as important as email because both equally contribute to generating revenue for an online business. But, it generates more sales than from social media and display ads combined.

The major traffic source to affiliate links is blogging. It is 3 times less expensive but more effective than ads. Most of the publishers consistently create content to drive traffic to their affiliate sites.

Last year in the US, businesses were successful to make more than $7 billion in revenue from affiliate marketing.

Only 1 out of the 100 users of an affiliate site buy something from the affiliate links.

Discount coupons are the top means to increase affiliate sales. These highly affect users’ mindset on whether to buy a product. However, customer loyalty and brand trust is the top reason why a user chooses to buy a product.

For a travel site, comparison posts are popular other than discount coupons and cashback to drive affiliate sales.

Each year affiliate links are clicked billions of times generating millions of sales.

Recommended: Check out the list of affiliate marketing books to master it.

Affiliate Marketing Programs Stats

  1. 81% of merchants use affiliate marketing in the USA.
  2. 80% of brands spend 10% of their budget on affiliate programs.
  3. Amazon Associates becomes the largest affiliate network with more than 1 million affiliates. ShareASale being the second with more than 750K affiliates.
  4. Blogs are responsible for 40% of affiliate marketing conversion.
  5. Fashion is the most popular industry for affiliate marketing with 23% of total affiliate programs.
  6. The sports industry, being the second most popular, accounts for 18% of affiliate programs.
  7. 14% of all affiliate programs are related to health and beauty.
  8. The travel industry, Home & Garden, and Electronics & Computers account for 10.47%, 8.7%, and 6.65% of affiliate marketing programs, respectively.
  9. To engage existing customers 79% of brands use affiliate marketing.
  10. 83% of online businesses use it to increase brand awareness.
  11. 40% of brands in the USA use affiliate programs as the top customer acquisition channel.
  12. 73% of merchants’ revenue expectations from affiliate marketing are met.
  13. 20% of the total revenue of 65% of brands is from affiliate marketing.
  14. 91% of online brands tend to increase their affiliate marketing budget.
  15. Affiliate networks with the number of merchants that work with them.
    (i) eBay Network- 8K
    (ii) ShareASale- 4.5K
    (iii) Avangate- 4K
    (iv) CJ- 3K
    (v)Rakuten- 1K
  16. Affiliate marketing spending by retailers will reach $6.8 Billion in 2020 in the US alone and in 2020 it will be $8.2 billion.
  17. Amazon gives 1-10% commission to its affiliate marketers based on the product.
  18. Affiliate programs that offer more than $1000 commission for a sale also exist.
  19. After acquiring ShareASale, Awin becomes the largest affiliate network in the world. In 2020, it paid $734 million to its affiliates.
  20. 83% of online businesses use affiliate marketing as a brand awareness strategy.

More than 80% of online businesses in the US have an affiliate program and spend one-tenth of their budget on it.

Amazon Associates has the largest number of affiliates followed by ShareASale. Awin, after acquiring ShareASale, has the highest affiliate market share.

Almost half of the conversions are through blogs. The fashion industry has the highest affiliate programs followed by sports, health & beauty, travel, home & garden, and electronics & computers, respectively. Fashion is one of the most profitable niches, which is why it has the largest number of affiliate programs.

Half of the brands use affiliate marketing to raise brand awareness and acquire new customers. While 80% use it to engage existing customers.

Retailers generate most of the affiliate sales. Amazon is the most popular affiliate network that provides up to 10% commission on every sale to its affiliates. There also exist programs that pay way more than Amazon. Most high-paying affiliate programs are in the health and insurance industry.

Must-Read: Describe Your Past Experience in Affiliate Marketing.

Affiliate Marketers Statistics

  1. 84% of content creators use affiliate marketing as a way to earn income.
  2. 81.4% of publishers promote B2C products, while only 18.6% promote B2B products.
  3. 71% of affiliates work for more than 3 affiliate programs and 6% work for only one.
  4. 42.17% of affiliate marketers like to promote 1-10 products and 7.53% like more than 300 products to promote.
  5. 42% of publishers work for less than 10 affiliate programs.
  6. 35% of marketers make more than $20K from affiliate marketing.
  7. 94% of affiliate marketers work for more than one affiliate network.
  8. Blogging is the major traffic source for 64.48% of affiliate marketers.
  9. 66% of affiliate marketers in the world live in North America.
  10. According to affiliate marketing statistics, the reasons why a publisher chooses a program are:
    (i) Product/service relevancy- 18.15%
    (ii) The reputation of the affiliate program- 15.97%
    (iii) Tracking platform- 11.58%
    (iv) Brand reputation- 10.14%
    (v) Terms and Conditions- 6.49%
  11. 67.32% of affiliate marketers use social media to acquire customers.
  12. 86% of affiliate marketers want their income to stay steady.
  13. 9% of affiliate marketers make more than $50K per year.
  14. Publishers of the Awin affiliate network have already earned $915 million this year.
  15. 31.86% of affiliate marketers are between age 35 and 44, and 12% are over 55.
  16. Jason Stone (@Millionair_Mentor), an Instagram influencer, made more than $7 million in a year through affiliate marketing.
  17. There are 54.23% of male and 42.97% female affiliate marketers in the world.
  18. 57.44% of affiliate marketers are in the USA, 9.71% in Canada, and 5.24% in the UK.
  19. Percentage of affiliate marketers that use the affiliate networks
    (i) ShareASale- 55.7%
    (ii) CJ Affiliate- 43.03%
    (iii) Rakuten- 40.64%
    (iv) Avangate- 31.08%
    (v) eBay Network- 20.32%
  20. 41.04% of affiliate marketers prefer to promote Computers and Electronics and 39.84% Clothing & Apparel products.
  21. 48.69% of affiliate marketers prefer direct deposit as a payment method and 19.16% like PayPal.
  22. 27% of promoters like to use coupon codes for affiliate sales.
  23. In the last few years, content created by affiliate marketers is increased by 175%.
  24. 12% of the affiliates make more than $75000 a year while 35% make over $20K.
  25. There are more than 50K affiliates sites solely based on Amazon Associates.

Affiliate marketing is always a great way to monetize a blog. There are affiliate marketers like Jason Stone that earn millions each year. However, only 35% make more than $20,000 a year. And only 9% make more than $50,000.

According to affiliate marketing statistics, 10% of affiliates generate 90% of the sale to merchants. This clearly shows that only a little number of publishers succeed to generate a full-time income.

Data shows that promoting more than one product helps to generate more sales. However, promoting too many products in a single blog post or video can significantly drop the conversion rate.

A publisher tends to choose a product when it is relevant and from a reputed brand. Affiliate programs’ terms and conditions also decide if an affiliate will choose it or not.

Direct deposit and PayPal are must-have payment methods for an affiliate program/network.

Learn how to scale with affiliate marketing to increase your sales.

Affiliate Marketing Customers Statistics

  1. Affiliate marketing statistics show that it is as effective a marketing strategy as email marketing.
  2. 63.83% of the targeted audience for affiliate marketing is in the USA, 13.39% in the EU, and 4.46% in the UK.
  3. Search Engine is the major traffic source for 69.22% of affiliate websites.
  4. Safety from ad blockers is one of the greatest benefits of affiliate marketing.
  5. 63% of affiliate traffic comes from the USA, 13% from Europe, and 4.5% from the UK.
  6. Sites that take more than 3 seconds to load are likely to lose 40% of customers.
  7. User in a mobile-optimized site is likely to convert 51% more.
  8. More than 50% of traffic to affiliate landing pages comes from mobile devices.
  9. Traffic from Google search converts 5.66 times more than any other medium.
  10. 30% of customers use affiliate links for discounts.

By looking at the above stats we can say that an affiliate site should be mobile optimized, fast loading, and rank on Google. Google is the major traffic source for an affiliate site.

The majority of users who buy from affiliate links are US citizens. That’s why it should be made easy for them to buy.

Next-Reading: How hard is Affiliate Marketing? 5 Difficulties you’re likely to face


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