Adding value with affiliate marketing is crucial. If you ever feel like it’s not working, the hard-written blog posts aren’t converting, believe that you are missing something important.
You must have heard all the time that quality content is compulsory for a blog to succeed on the web. What do you think it refers to? It means valuable content that fulfills the need of the users.
So, how do you write the articles filled with value? When it comes to affiliate marketing, it’s even more important to provide value in exchange for the users to purchase using your affiliate links.
Below are the four steps to add value to your affiliate marketing channels.
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Table of Contents
Understanding the audience
Usually, most affiliate marketers find keywords using keyword research tools and then start creating the content.
Well, that’s cool, but, in the meanwhile, there is one thing you should take care of before writing articles. That is to understand the audience. It’s the indispensable part of adding value.
To do this, you first need to find the searcher’s intent. Searcher’s intent is the reason why a user searches something on a search engine. For example, if someone searches for “affiliate marketing” on Google. There are a lot of reasons why he searches it such as he may want to know what affiliate marketing is, or simply want to find an affiliate marketing course.
If you can find the searcher’s intent you are half done to create valuable content for affiliate marketing.
To find the reason why a user searches for a particular term, search it yourself on Google. For example, when you search for “affiliate marketing”, it’s not hard to discover that all the results in SERP are about what affiliate marketing is.
You can assume that the user who searches for this term wants to know about it. This means you should create content after reading which a user has a full understanding of the topic.
Google understands its users better than us. So, you can believe that this technique works.
Doing a simple Google search to fully understand your audience is not enough. You also have to look at other factors such as their age, gender, financial position, place of residence, education, etc.
Suppose you are in a travel niche and want to write about “the best places to visit in Australia”. By doing a simple Google search you can find about what to write. In this case, list of best places.
If you are an affiliate marketer your goal would be to make users buy using your affiliate links. You can’t directly tell them to buy some random products because they’ll never buy.
So, you have to understand more about the audience such as their country. If your targeted audience is Japanese, you may want to show them the best Japanese restaurants they should visit in those places. Here, you’ve also got a chance to promote your affiliate links.
Let’s go back to our previous example of “affiliate marketing”. It’s still important to understand who your users are. Whether the majority of them will be beginners or experts, researchers or marketers.
These all factors are important to provide value with affiliate marketing. Never forget that valuable content converts better, and without understanding your audience it’s impossible to create value for them.
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Solving the problems
The second part for adding value with affiliate marketing is solving users’ problems better than your competitors.
The first step to solve the users’ problems with affiliate marketing is to first understand the users’ intent to visit your website. We have already discussed it. Find out why a person is visiting your site, what is it that he wants.
To understand this you need to know how users are coming to your site. Is it through social media, search engines, advertisement, or email marketing? If it’s social media, advertisement, or email, you already know who you are targeting. If the majority of users are coming from a search engine, you need to analyze the search query they are using to land on your website.
You have to put yourself in the shoe of your potential customer to better know their pain points. Ask yourself what problem does the content you are creating solves. Before creating content for affiliate marketing, make a list of pain points or problems your targeted audience may have and how you are going to address them in your article. This ensures your content will be valuable to the users.
Another way to provide value with affiliate marketing is to provide multiple solutions to a problem. For example, if you are writing about “how to tie a tie”, show multiple ways to tie a tie. Let the user decide which way to go.
You can also show some alternatives to the solution they are seeking. For example, for someone searching “pizza recipe”, what might be the intent? They may want to make pizza themselves at home or just want to try cooking something in leisure. It would be better if you solve the major problem of the users (i.e. providing pizza recipes) and at the same time show them some alternative recipes they can try.
No matter which industry you are in, there must be competitors that are already solving the users’ problems. You need to find out what they are doing, and how they are providing value to the users. Then, create something more valuable.
Another important thing is to introduce your affiliate products to your audience as a part of the solution. For example, you have an audience who are keen to learn about public speaking. This is your chance to promote your affiliate products like books and courses that can help them. Tell them how your affiliate products are going to help them.
Remember, don’t just pretend that you are solving problems, instead, genuinely try to solve your audience’s problems.
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User Experience & Satisfaction
The third step to provide value through affiliate marketing is to take care of user experience and user satisfaction.
User experience refers to how a user feels when he lands on your affiliate website. And user satisfaction refers to how a user feels when he leaves your websites.
You have to consider both of these if you want to succeed in affiliate marketing.
Keep in mind the following points about user experience & satisfaction in context to adding value for an affiliate website.
- Too many affiliate products: Never add unnecessary links to affiliate products in your articles. Users will never like that. People are on your website because they want to solve their problems not because they are exploring a lot of random affiliate products.
- Pushing affiliate products: Have you ever tried to exaggerate any affiliate product on your site? Is a blog post on your website look like it’s an advertisement, rather than something created to address users’ pain points? Is the tone of your blog posts sound like they are forcing affiliate products to the readers? If the answer to any of these questions is “yes”, you are doing affiliate marketing the wrong way. Instead of providing value, you’re wasting the readers’ time. They are not going to buy from you this way.
- Affiliate products with no relevance: Don’t try to promote any products that have zero value to users. Only promote affiliate products that are 100% relevant to the topic.
- Product reviews before sending to affiliate landing pages: Another thing you can do to enhance user satisfaction is to send the users to product review pages than directly sending them to landing pages.
- Discount codes: Most people search for affiliate links only to get discount coupons/codes. Affiliate marketing statistics have shown that discount coupons are responsible for 21% of affiliate sales.
- Cons of affiliate products: Be genuine with your audience. Don’t just tell them the pros of a product, also tell them the cons, if there are any. This also helps to increase your brand trust, which is a very precious selling strategy one could have.
- Distracting ads, banners, or popups: These are a pain in the neck of your users. Get rid of them from your affiliate website. Make your website clean and simple.
Analyzing the performance
You might ask why it is important to analyze data about how your website is performing for adding value through affiliate marketing. Well, you might have heard that something that can’t be measured cannot be improved. This is a true fact. To improve your website over time, you need data.
In the previous headings, we talked about understanding the users, solving a problem, user experience, and user satisfaction. How would you know if users are satisfied, or if their problems are solved? It’s through data.
You won’t be able to provide the necessary value to your audience if you don’t know how your efforts are performing.
Be sure to measure the following:
- User Engagement: It is an important metric every affiliate marketer should track. So, how would you know if users are engaging with the content you create? You can measure bounce rate, the number of comments & shares, dwell time, and session duration. Bounce rate is the percentage of users who left your website after visiting only one webpage. Dwell time is the average amount of time users spend on a webpage. Session duration is the average amount of time a user stays on your website. If you have installed Google Analytics on your website, you can check all these metrics there. The number of comments and shares is also an important metric for user engagement. You can analyze all these metrics to improve your affiliate website over time. If a user stays longer on your website, shares, comments then it is the sure sign that he finds the value he was looking for.
- Conversion Rate: It is the percentage of users who visit affiliate links on your website or sign up for a newsletter. The higher the conversion rate the higher is your affiliate website succeeding in providing value to its users.
After analyzing all these metrics you’ll be able to make your affiliate website valuable to the best.
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The four steps to make a valuable affiliate marketing website are:
- Understanding the audience: Knowing what the users want and their pain points
- Solving the problems: Providing solution to the users’ problems; introducing them affiliate products as a part of the solution
- User Experience & Satisfaction: Understanding how a user feels about your affiliate website
- Analyzing the performance: Making sure that your affiliate marketing efforts provide the best value possible
Which do you think is the most important among these four?
Now, grab the free affiliate marketing pdf to clear the basics.