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Can you have multiple affiliate programs on one site?
There is no doubt that you can have as many affiliate programs as you want on your website.
The actual question should be “should you have?”. Well, it has its own advantages and disadvantages.
In this post, I’m sharing with you the important things you should care about multiple affiliate programs on one site.
Affiliate marketing statistics show that 42.17% of affiliate marketers have less than 10 affiliate programs on their website while 7.73% promote more than 300 products. So, it’s not unusual to have hundreds of affiliate products on a site.
There is no limit on how many affiliate products you promote on your website. However, you should care about three important factors that need to be considered.
- The number of visitors to your site: This is important to consider while opting for many affiliate programs. If you have a lot of traffic coming to your website it makes sense to promote a few more products than a site with no significant traffic. Login to your Google Analytics and check how many visitors your website gets each month.
- Size of the website: How many blog posts are published on your website? If you have a large website with hundreds or even thousands of pages, you probably don’t want to limit with only a few affiliate programs.
- The niche of the website: A niche like health & fitness might fit a large number of affiliate products while a niche like web-hosting may not. A website that is in more than one niche has a large number of products to promote. In the contrast, a micro niche website might not have as many options.
However, there are times when you want to try multiple affiliate programs, in this case, this article will help you. One more thing, it’s not good to limit yourself because somebody said you should promote only this number of products on your website. It totally depends.
If you are new to affiliate marketing, you probably want to read some affiliate marketing books to clear the basic concepts.
Pros & Cons of having more than one affiliate programs on a single website
- If optimized properly, a good user experience as the users have more options to choose from. Suppose you are writing an article about “the best web hosting companies”. Now you have decided to mention 10 companies in your article. In case one, if you’ve joined only two related affiliate programs, you’ve to show your visitors that those two companies are best among the 10 to generate sales. It will cause you to end up exaggerating the two, which makes the users feel like they should check out other articles before deciding the purchase. In another case, if you’ve joined affiliate programs for all ten, you will remain unbiased and this increases the chances of users buy anyone from those. No matter which product users choose to buy, you will get the commission.
- Diversified income sources. If you promote multiple affiliate products on your website, you are not dependent on one or two affiliate programs for your income. Suppose you promote a product a lot in almost every blog post you publish. And, unfortunately, you are blocked from the affiliate program from violating one of its terms & conditions. Think about the hassle you will have. You will have to rewrite every single article to match the theme of promoting another product.
- Options to choose from a variety of products: When writing articles you don’t need to adjust your article for some limited number of products you can promote. You have multiple products to choose from if you’ve joined multiple affiliate programs.
- Can know which product sells the best: You won’t be able to know which product performs best for you unless you’ve tried promoting it. One product that converts better for 20 websites doesn’t mean it will work the same for you as well. You have to try and check which one is generating more revenue for you.
- If not optimized properly, chances of bad user experience: Using multiple affiliate programs in a website doesn’t mean putting affiliate links everywhere on the website. But, if you don’t optimize your affiliate links properly it would be overwhelming to users.
- Lower conversion rate: Adding too many affiliate links on a single webpage actually lowers the conversion rate. Users won’t be sure which one to choose and end up choosing none.
- Hassle to manage multiple affiliate programs
- Takes time to reach the minimum payment threshold for every affiliate program you’ve signed up
Optimizing a website for multiple affiliate programs
Signing up for multiple affiliate programs isn’t going to harm or benefit you. It’s not about how many affiliate programs you’ve joined, but how you are promoting those products.
You need a strategy to optimize your website where you want to promote various products. Below are some of the important points you should never ignore if you really want to make passive income from affiliate marketing.
#1 Don’t promote a product where it doesn’t make sense
Inserting affiliate links everywhere in a webpage is never a good idea. Only promote products that are completely related to the main topic of the webpage. For example, if one of your articles is about “fast food” don’t insert affiliate links pointing to a beauty product. It doesn’t make sense. It’s only going to lower the conversion rate.
#2 Think about the users
Keep users in mind before adding any affiliate links to your website. “Who is going to buy using this link and why?” is the question you may want to answer before promoting affiliate products on a webpage. Something that hurts user experience should never be kept on your website.
#3 Affiliate products to solve users’ problems
In the article “how to add value with affiliate marketing”, I’ve described why your affiliate links should be meant to solve user’s problems rather than your means to earn money. Never forget that you are exchanging value for a sale.
#4 Distraction from the main goal
Never distract users from the main topic through useless banners, popups, and affiliate offers. You also don’t get distracted from the main topic while promoting affiliate products. For example, when writing a post about “how to learn marketing”, your goal would be to teach the users how they can learn marketing, and you must be able to meet that goal.
#5 Focusing on long term benefits
Most of the new affiliate marketers don’t focus on long-term results such as the growth of the website, instead get themselves busy making a few dollars extra. Sometimes you have to sacrifice short-term profits for long-term benefits.
#6 Forcing the affiliate products to the users
Never try to force a product on any users. This is the worst you can do. If you are serious about making a living through affiliate marketing, start building trust with your audience.
#7 Exaggerating affiliate products
Telling lies about a product just to make a few dollars is like hitting an ax on your own foot. You want to build long-term relationships with your audience rather than going behind short-term commissions.
Can you have multiple affiliate programs on one site?
Yes, you can have as many affiliate programs as you want. However, you have to optimize your site for that, otherwise, it’s super hard to generate sales.
What are the pros of having multiple affiliate programs on one site?
- Enhances user experience when optimized properly
- Diversified sources of income
- Variety of products to choose from
- Able to know which affiliate products perform best for your
What are the cons of having multiple affiliate programs on one site?
- If not optimized properly, bad user experience and low conversion rate
- Hassle of managing multiple affiliate programs
- Takes time to reach the payment threshold
How to optimize a website for many affiliate programs?
- Promote products where they make sense
- User first mentality
- Focusing on the main goal
- Being genuine to the users
Next Reading: How hard is affiliate marketing? 5 Challenges you’re likely to face